Main area of focus in Caring for the Destination:  

Kairouan, the capital of Islamic culture in 2009.

Detailed description of the Caring for the Destination Initiative: 

The charm and authenticity of Kairouan can be felt immediately upon entering this UNESCO protected world heritage site. Taking a stroll through the city you will be delighted by the magic and tradition that remains in the architecture and typical dress of the men and women in the old Medina. Experience the city's culture and excitement in the souk that is famous for its carpets, the Great Mosque, the 9th century built Mosque of the Three Doors, the Sidi Abid and Sidi Abada Museums or the well-known Bir Barrouta which has a camel rotating around a well that is said to communicate with the water in Mecca's sacred well. 

Kairouan was proclaimed the Capital of Islamic Culture in 2009 for Education, Science and Culture on March 8. We are currently celebrating and promoting Kairouan's incredible Islamic architecture and history. Kairouan remains the fourth holiest city behind Mecca, Medina and Jerusalem and will be the site of cultural events which include lectures, seminars, poetry evenings, musical and literary works, exhibitions, films and documentaries, plays, dance performances and much more. Come and experience this unique World Heritage
Site.